PRASETIYO, J. .; KAMSIDIK, K. STRATEGI PEMASARAN BERBASIS DATA PELANGGAN UNTUK MENINGKATKAN LOYALITAS KONSUMEN. Indonesian Journal of Economy, Business, Entrepreneuship and Finance, [S. l.], v. 6, n. 1, p. 61–75, 2026. DOI: 10.53067/ijebef.v6i1.306. Disponível em: https://ijebef.esc-id.org/index.php/home/article/view/306. Acesso em: 18 jun. 2026.