ANALISIS IKLAN SECARA ON LINE MELALUI   MEDIA GADGET TERHADAP MINAT PELAKU KONSUMEN

Reniwati  Lubis; Herri Trisna  Frianto

doi:10.53067/ijebef.v4i1.143

Authors

Reniwati Lubis Politeknik Negeri Media Kreatif
Herri Trisna Frianto Politeknik Negeri Medan

DOI:

https://doi.org/10.53067/ijebef.v4i1.143

Keywords:

Iklan. Pelaku Konsumen , Gadget, Advertising, Consumer actors

Abstract

Nowadays, technology is developing more and more rapidly. With this technology, everything is very easy to do. There is almost no one who doesn't have a Gadet. Gadets are no longer a luxury item but have become a necessity. There are many types of gadgets, from expensive ones to cheap ones that are affordable for the public. Gadget features vary from those with a few features to those with a large number and sophistication. So that MSMEs or entrepreneurs or business people can carry out promotions easily. With Gadgets, promotions can be done directly (on line). The purpose of this research is to find out how interested consumers are in seeing online advertising promotions. The results of this research show that consumer interest in Gadget advertising is high

Downloads

Download data is not yet available.

References

Arikunto, Suharsimi, 2012, Dasar-Dasar Evaluasi Pendidikan, Sinar Grafika Offset: Jakarta

Arikunto, Suharsimi, 2016, Prosedur Penelitian Suatu Pendekatan Praktik, Rineka Cipta: Jakarta

Hafifahtdv, 201, Pengertian dan Jenis-jenis Iklan Online https://hafifahsasabilla.wordpress.com/2017/05/08/pengertian-dan-jenis-jenis-iklan-online/ diakses pada tanggal 31 Mei 2019

Hermawan, 2019, Pengertian Gadget Beserta Fungsi dan Macam-macam Gadget, https://www.nesabamedia.com/pengertian-gadget/ diakses pada tanggal 31 Mei 2019

Hurriyati R, 2015, Bauran Pemasaran dan Loyalitas Konsumen, Alfabeta: Bandung

Kotler, 1985, Manajemen Pemasaran, Erlangga: Jakarta:

Kotler, Philip, dan Kevin Lane Keller. 2008, Manajemen Pemasaran, terjemahan Hendra Teguh, edisi ketiga belas, jilid satu dan dua, Prenhalindo, Jakarta

JurnaPonsel, 2018, Pengertian Gadget, Fungsi dan Contoh Macam-Macam Gadget, https://www.jurnalponsel.com/pengertian-gadget/#! diakses pada tanggal 31 Mei 2019

Morissan, 2010, Periklanan Komunikasi ,Pemasaran Terpadu, Prenadamedia Grop: Jakarta

Nurul, 2108, Fungsi Iklan dalam Bisnis, https://www.advertisingfresh.com/artikel/fungsi-iklan-dalam-bisnis/ diakses pada tanggal 31 Mei 2019

Rizkyanda, 2015, Pengertian dan Jenis-jenis Iklan Online https://rizkyanda55.wordpress.com/2015/01/15/pengertian-dan-jenis-jenis-iklan-online/ diakses pada tanggal 31 Mei 2019

Shim. T. A., 2018, Komunikasi Pemasaran Terpadu Dalam Periklanan dan promosi, Salemba Empat: Jakarta

Sugiyono, 2015, Statistik untuk Penelitian, Alfabeta: Bandung

Sugiyono, 2016, Metode Penelitian Kuantitatif, Kulaitatif dan R&D, Alfabeta: Bandung

Veronika, 2016, Pengaruh Iklan Dan Brand Image Terhadap Minat Beli Konsumen, Dengan Brand Image Sebagai Variabel Mediasi, Fakultas Ekonomi, Universitas Sanata Dharma: Yogyakarta

Wicaksosno. S. A., 2015, Pengaruh Merek Dan Disain Terhadap Minat Beli Konsumen Fakultas Ekonomi, Universitas Negeri Semarang: Semarang