PENGARUH STRATEGIC SUPPLIER PARTNERSHIP DAN GREEN INNOVATION CULTURE TERHADAP COMPETITIVE ADVANTAGE PADA GLOBAL SUPPLY CHAIN : Studi Kasus Pada Kosmetik XYZ

Steffi  Laurencia; Lutfi  Alhazami

doi:10.53067/ijebef.v3i2.111

Authors

Steffi Laurencia Universitas Media Nusantara Citra
Lutfi Alhazami Universitas Media Nusantara Citra

DOI:

https://doi.org/10.53067/ijebef.v3i2.111

Keywords:

Competitive Advantage, Green Innovation, Strategic Supplier Partnership

Abstract

This study aims to determine the influence of Strategic Supplier Partnership and Green Innovation on Competitive Advantage in XYZ cosmetics in DKI Jakarta. This study was conducted using quantitative approach with a sample of 57 respondents. The instrument used by researchers is a questionnaire. Instrument testing includes validity tests and reliability tests using SPSS analysis tool version 23. Data analysis uses descriptive analysis, while hypothesis testing uses multiple linear regression analysis. The results show that Strategic Supplier Partnership and Green Innovation have a significant effect on Competitive Advantage and Strategic Supplier Partnership and Green Innovation (together) have a significant effect on Competitive Advantage

Downloads

Download data is not yet available.

References

Alqershi, N., Mokhtar, S. S. M., & Abas, Z. Bin. (2020). Innovative Crm And Performance Of Smes: The Moderating Role Of Relational Capital. Journal Of Open Innovation: Technology, Market, And Complexity, 6(4), 1–18. https://Doi.Org/10.3390/Joitmc6040155

Audrey, G., Wijayanto, A., Bisnis, D. A., & Diponegoro, U. (2022). Pengaruh Dimensi Supply Chain Management Terhadap Keunggulan Bersaing Pada Umkm Coffee Shop Di Kota Pendahuluan. Journal Of Intellectual Capital., 11(4), 674–684.

Chen, Y. S. (2008). The driver of green innovation and green image–green core competence. Journal of business ethics, 81, 531-543.

Chiou, T. Y., Chan, H. K., Lettice, F., & Chung, S. H. (2011). The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan. Transportation Research Part E: Logistics and Transportation Review, 47(6), 822-836.

Ghozali, I. (2016). Aplikasi Analisis multivariete dengan program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang: Badan Penerbit Universitas Diponegoro, 96.Gie, T. L. (1982). Administrasi Perkantoran Modern.

Gunasekaran, A., Patel, C., & Tirtiroglu, E. (2001). Performance Measures And Metrics In A Supply Chain Environmenperformance Measures And Metrics In A Supply Chain Environment. International Journal Of Operations & Production Anagement, 21(1/2), 71–87. Https://Doi.Org/10.5267/J.Uscm.2019.8.003

Hasyim, A. A., Mahyuddin, M., & Diansari, P. (2022). Praktik Supply Chain Management Terhadap Daya Saing Ukm Makanan Ringan Kota Makassar Di Era Covid-19. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 8(2), 1448-1454.

Mbuthia, G. M., & Rotich, G. (2014). Effects Of Supply Chain Management Practices On Competitive Advantage In Retail Chain Stores In Kenya, A Case Study Of Nakumatt Holding Limited. European Journal Of Business Management, 2(1), 1–13.

Puspasari, N. E. F. (2020). Pengaruh green innovation terhadap kinerja inovasi dan keunggulan kompetitif yang dimediasi oleh managerial environmental concern (studi kasus pada UMKM Batik di Yogyakarta). Vol.1, 96-97.

Radhi, F., & Hariningsih, E. (2015). Analisis Penerapan Supply Chain Management Studi Kasus Pada Perusahaan Retailer. Jbti: Jurnal Bisnis: Teori Dan Implementasi, 6(1).

Reuvers, N. J. W., Huinink, H. P., & Adan, O. C. G. (2015). Plasticization lags behind water migration in nylon-6: An NMR imaging and relaxation study. Polymer, 63, 127-133.

Riyadi, S., Munizu, M., & Arif, D. (2021). Supply chain performance as a mediating variable effect of information technology on company competitiveness. Uncertain Supply Chain Management, 9(4), 811-822.

Sezen, B., & Cankaya, S. Y. (2013). Effects of green manufacturing and eco-innovation on sustainability performance. Procedia-Social and Behavioral Sciences, 99, 154-163.

Sudaryono. (2016). Manajemen Pemasaran Teori Dan Implementasi. C.V Andi Offset, 2(1), 42-43

Suharto, R., & Devie. (2013). Analisa Pengaruh Supply Chain Management Terhadap Keunggulan Bersaing Dan Kinerja Perusahaan. Business Accounting Review, 1(2), 161–171. Http://Eprints2.Binus.Ac.Id/Id/Eprint/24110

Vanathi, R., & Swamynathan, R. (2014). Competitive Advantage Through Supply Chain Collaboration - An Empirical Study Of The Indian Textile Industry. Fibres And Textiles In Eastern Europe, 22(4), 8–13.

Zameer, H., Wang, Y., Yasmeen, H., & Mubarak, S. (2020). Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488-507.