ANALISIS PENGARUH WORK-LIFE BALANCE DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN DI PERUSAHAAN JASA KEUANGAN KOTA TANGERANG SELATAN

Abstract

This study aims to analyze the influence of Work-Life Balance (WLB) and Job Satisfaction on Employee Loyalty in a financial services company in South Tangerang. This research uses a qualitative case study approach, collecting data through in-depth interviews, workplace observations, and company documentation. The informants were employees with relevant work experience who were willing to provide information regarding their experiences in balancing work and personal life, job satisfaction, and loyalty to the company. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, validated using triangulation of sources and techniques. The findings indicate that employees who can balance their work and personal life tend to exhibit higher loyalty; however, the influence of WLB on loyalty is not as strong as the influence of Job Satisfaction. The key job satisfaction factors affecting loyalty include compensation, career development, work relationships, and leadership. The highest employee loyalty emerges when WLB is adequate and job satisfaction is sufficient, indicating a simultaneous effect of both variables on loyalty. This study provides practical implications for human resource management in financial services companies to enhance support for WLB, improve job satisfaction, and implement effective employee management strategies. Theoretically, this research enriches the understanding of the relationship between WLB, job satisfaction, and employee loyalty in the context of the urban service sector in Indonesia.