IMPLEMENTASI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN BAKSO HOME INDUSTRI DESA KEDAUNG KECAMATAN SAWANGAN KOTA DEPOK

Dede  Abdurohman

doi:10.53067/ijebef.v5i1.229

Authors

Dede Abdurohman Universitas Pamulang

DOI:

https://doi.org/10.53067/ijebef.v5i1.229

Keywords:

Sales Improvement, Home Industry, Peningkatan Penjualan, Home Industri

Abstract

The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. By using digital marketing, in this case social media, Meatball Traders from Kedaung Village, Depok City market home industry products in the form of small shop or home-made meatballs. Initially this activity was only used to fill free time, but now it has become the main activity to increase economic turnover in the household. In the past, the sales activities of this industrial product were conventional and traditional, they made products only based on orders. However, after getting to know about social media, some of the residents of Kedaung have started to receive lots of orders, so the sales volume has increased rapidly compared to when selling using the old method. Digital marketing is seen as the best media as the most effective and efficient means of promotion and is able to increase sales volume significantly.

Downloads

Download data is not yet available.

References

Chaffey, Dave, Richard Mayer, Kevin Johnston dan Fiona Ellis-Chadwick, 2019, Internet Marketing: Strategy, Implementattion and Practice, Pearson Education Limited, London, England.

Justin G. Longenecker, dkk., 2023. Kewirausahaan Manajemen Usaha Kecil, Salemba Empat, Jakarta.

Rayport, Jeffrey F. dan Bernard J. Jaworski, 2023, Introduction to E-Commerce, 2nd Edition, McGraw-Hill, New York.

Kotler, Philip dan Gary Amstrong, 2019, Principles of Marketing, 10th Edition, Pearson Education Inc. Upper Saddle River, New Jersey.

Kartika H, Bambang. 2023, WeChat, Social Messaging dengan Fitur Kaya Multimedia.

Katawetawaraks, C. & Cheng, L. W. (2014). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research.

McLeod, Raymond dan George Schell, 2020, Management Information Systems, 8th Edition, Prentice Hall, Newn Jersey.

Jonathan Sarwono, K. Prihartono, 2022, Perdagangan Online: Cara Bisnis di Internet,Elex media Komputindo, Jakarta.

Rangkuti, F. (2014). Analisis SWOT teknik membedah kasus bisnis, Gramedia Pustaka Umum, Jakarta.

Safko, Lon and David K. Brake 2019. The Social Media Bible: Tactics, Tools, and Strategies for Business Success, John Wiley & Sons: New Jersey.

Strauss, Judy dan Raymond Frost, 2024, E-Marketing, 5th Edition, Prentice-Hall, Inc., Upper Saddle, New Jersey.

Turban, Efraim, R. Kelly Jr. Rainer dan Richard E. Potter, 2023, Introduction to Information Technology, 3rd Edition, John Wiley & Sons, Inc., New York.

Suwanto 2020, Manajemen Sumber Daya Manusia, Serang: Desanta Muliavisistama

Suwanto 2020, Strategi Pemberdayaan Potensi Pemuda Karang Taruna, Serang: Desanta Muliavisistama

Suwanto, S. (2019). Pengaruh Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Rumah Sakit Umum Tangerang Selatan. Jenius (Jurnal Ilmiah Manajemen Sumber Daya Manusia), 3(1), 16-23.

Suwanto, S., Eka, P. D., Agusentoso, R., Juanda, A., & Kurniawan, P. (2020). Menggali Potensi, Memotivasi Dan Mengarahkan Generasi Muda Menyongsong Dunia Kerja Pada Pkbm Cipta Tunas Karya Cipondoh Kota Tangerang. Jurnal Pengabdian Dharma Laksana, 2(2), 132-136.

Suwanto, S., & Eka, P. D. (2020). Analysis Of Leadership Style Influence, Job Motivation, And Compensation Towards Teacher Satisfaction on The Foundation of Al-Hasra Bojongsari. Depok City. International Journal of Advances in Social and Economics, 2(3).

Suwanto, S. (2019). Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Unit Telesales Pada Pt Bfi Finance Indonesia Tbk. Jurnal Ekonomi Efektif, 1(2).