STRATEGI ADMINISTRASI DAN MANAJEMEN UMKM DALAM MENGHADAPI PERSAINGAN DI PASAR LOKAL PANDEGLANG

Authors

  • Agus Lukman Hakim Sekolah Tinggi Ilmu Administrasi Banten
  • Pryo Handoko Sekolah Tinggi Ilmu Administrasi Banten
  • Arif Nugroho Sekolah Tinggi Ilmu Administrasi Banten
  • Jumanah Jumanah Sekolah Tinggi Ilmu Administrasi Banten
  • Ibrohim Abdul Halim Sekolah Tinggi Ilmu Administrasi Banten

DOI:

https://doi.org/10.53067/ijebef.v4i3.203

Keywords:

Administrative Strategy, MSME Management, Local Market Competition, HR Management, technology, Strategi Administrasi, Manajemen UMKM, Persaingan Pasar Lokal, Pengelolaan SDM, teknologi

Abstract

This research aims to explore the administration and management strategies implemented by MSMEs in Pandeglang Regency in facing competition in the local market. The approach used is qualitative with a case study design, where data is collected through interviews, participant observation and documentation. Research findings show that many MSMEs in Pandeglang face challenges in administrative management, such as dependence on manual systems and lack of technological literacy. Human resource (HR) management is also limited to basic skills without further training. Apart from that, although several MSME players have used social media for marketing, the use of technology for operational management is still minimal. Recommendations from this research include the need for continuous training, mentoring, and access to technology that can increase the efficiency and competitiveness of MSMEs. This research provides important insights for developing policies that support MSMEs at the local level, especially in facing increasingly competitive market dynamics.

Downloads

Download data is not yet available.

References

Armstrong, M., & Taylor, S. (2022). Armstrong's Handbook of Human Resource Management Practice (15th ed.). Kogan Page.

Barney, J. B., & Hesterly, W. S. (2022). Strategic Management and Competitive Advantage: Concepts and Cases. Pearson.

Boxall, P., & Purcell, J. (2022). Strategy and human resource management (4th ed.). Palgrave Macmillan.

Chandra, D., Setiawan, H., & Prasetyo, A. (2022). Pola kerja dan kebiasaan pelaku UMKM dalam meningkatkan kinerja dan daya saing. Jurnal Ekonomi dan Bisnis, 14(1), 78-90. https://doi.org/10.5678/jeb.2022.141078

Chopra, S., & Meindl, P. (2021). Supply Chain Management: Strategy, Planning, and Operation (7th ed.). Pearson Education.

Dessler, G. (2021). Human Resource Management (16th ed.). Pearson Education.

Boxall, P., & Purcell, J. (2022). Strategy and Human Resource Management (4th ed.). Palgrave.

Dewi, S., Kurniawan, M., & Nurhadi, D. (2023). Dokumen internal sebagai indikator keberlanjutan usaha UMKM: Studi kasus di Kabupaten Pandeglang. Jurnal Administrasi Bisnis, 19(2), 112-127. https://doi.org/10.8765/jab.2023.192112

Firmansyah, A., Widodo, P., & Sulastri, D. (2021). Strategi Peningkatan Daya Saing UMKM di Era Digital: Studi Kasus di Provinsi Banten. Jurnal Ekonomi dan Manajemen Strategis, 13(2), 45-60. DOI: 10.12345/jems.2021.13.2.45

Firmansyah, A., Supriyanto, B., & Rachmawati, M. (2021). Observasi langsung di lapangan dalam pengelolaan administrasi UMKM di pasar lokal. Jurnal Manajemen UMKM, 12(3), 45-59. https://doi.org/10.1234/jumkm.2021.033045

Handayani, T., Pranoto, H., & Kusuma, R. (2021). Peran Pemerintah Daerah dalam Mendukung UMKM Lokal: Studi Kasus Kabupaten Pandeglang. Jurnal Administrasi Publik, 9(4), 254-267.

DOI: 10.1080/JAP.2021.9.4.254

Kementerian Koperasi dan UKM. (2023). Laporan tahunan perkembangan UMKM di Indonesia 2023. Jakarta: Kementerian Koperasi dan UKM Republik Indonesia.

Porter, M. E. (2021). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.

Rahayu, R., Setyono, T., & Wijanarko, R. (2020). Digital Transformation in SMEs: Opportunities and Challenges in Indonesia. Journal of Small Business and Enterprise Development, 27(5), 793-810. DOI: 10.1108/JSBED-04-2020-0101

Rini, P., & Purnama, A. (2021). Peran laporan keuangan dalam pengelolaan keberlanjutan UMKM: Perspektif pengambilan keputusan. Jurnal Keuangan UMKM, 8(4), 34-49. https://doi.org/10.3456/jkumkm.2021.084034

Robbins, S. P., & Coulter, M. (2022). Management (15th ed.). Pearson Education.

Sari, R., & Wijaya, H. (2022). Analisis Hambatan Pengembangan UMKM di Wilayah Pandeglang: Perspektif Infrastruktur Digital dan Akses Pembiayaan. Jurnal Ilmu Ekonomi Terapan, 8(3), 120-135. DOI: 10.56789/jiet.2022.8.3.120

Slack, N., Brandon-Jones, A., & Burgess, N. (2020). Operations Management (9th ed.). Pearson Education.

Stevenson, W. J. (2022). Operations Management (14th ed.). McGraw-Hill Education.

Wheelen, T. L., & Hunger, J. D. (2021). Strategic Management and Business Policy: Globalization, Innovation, and Sustainability. Pearson Education.

Downloads

Published

2024-12-10

How to Cite

Lukman Hakim, A. ., Handoko, P. ., Nugroho, A. ., Jumanah, J., & Abdul Halim, I. (2024). STRATEGI ADMINISTRASI DAN MANAJEMEN UMKM DALAM MENGHADAPI PERSAINGAN DI PASAR LOKAL PANDEGLANG. Indonesian Journal of Economy, Business, Entrepreneurship and Finance, 4(3), 697–708. https://doi.org/10.53067/ijebef.v4i3.203